Have you experienced the ‘Bridgeton Effect’?
Let’s face it we had little else to do in 2020 than binge on Netflix series and one that certainly caught everyone’s attention was Bridgeton, the Regency-era drama based on Julia Quin’s novels. We have been so inspired by the amazing scenery that Argos has seen a 112% increase in the popularity of its four-poster beds between November 2020 to Jan 2021. Plus, sales of Habitat’s Blissford Four Poster Beds are up by 300%, thanks to the Bridgerton effect.
“In the past, four-poster beds may have been seen as a bit of extravagance and typically only available at a high cost from boutique furniture shops. No longer reserved for stately homes, our Blissford four-poster bed is appealing to young city dwellers who look to add a bold design statement to the bedroom but at a great value,’ Chris Lunn, Senior Furniture Buyer for beds at Argos and Habitat.

What piece of furniture have you brought in the past which was inspired by TV?

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