People buy with a conscious in today’s market, sustainability is a buzz word thrown in by clever marketing but how do you as the consumer identify sustainable products?

Sustainable products are green, eco-friendly and fair trade, for the entire product lifecycle. This means that from the extraction of the raw materials to the disposal of the final product, there must be no permanent damage to the environment.
A sustainable product is:
– a product that is made with responsible materials, produced ethically, has an efficient life cycle and can be disposed of with minimal impact.
For an excellent explanation read “What makes a product sustainable?” by Joana Vieira Founder and CEO, Sustainable Urban.

Are your purchase decisions based on sustainability?